Here some data on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5, recently gathered and released from
RapLeaf. They also gathered data on Facebook users because those 5 social network are on the OpenSocial platform. Personally, I think that those informations on overlap of users between all Social Networks are really interesting.
For instance, did you know:
- The greatest overlap between OpenSocial container sites exists between MySpace and Hi5, in which 43% of Hi5 users also use MySpace.
- Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male
- 52% of Facebook users are 18-25, whereas 40% of the users are 18-25 for the five container sites on the OpenSocial platform
- Facebook users tend to use 2.9 major social networking sites on average whereas users of OpenSocial container sites tend to use 2.7 major social networking sites
Full in-depth data below:
Facebook Users
- 2.6 million users identified in Rapleaf
- 63% female, 36% male
- 17% <18>45 yrs
- 2.9 major social networking sites used on average
- 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5
MySpace Users
- 11.3 million users identified in Rapleaf
- 63% female, 36% male
- 20% <18>45 yrs
- 2.4 major social networking sites used on average
- 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5
LinkedIn Users
- 0.8 million users identified in Rapleaf
- 38% female, 61% male
- 2% <18>45 yrs
- 3.2 major social networking sites used on average
- 16% are on Facebook, 25% are on MySpace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5
Friendster Users
- 2.3 million users identified in Rapleaf
- 58% female, 41% male
- 12% <18>45 yrs
- 3.0 major social networking sites used on average
- 10% are on Facebook, 44% are on MySpace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5
Plaxo Users (recently bought from Comcast)
- 1.3 million users identified in Rapleaf
- 62% female, 37% male
- 16% <18>45 yrs
- 3.6 major social networking sites used on average
- 20% are on Facebook, 53% are on MySpace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5
Hi5 Users
- 4.5 million users identified in Rapleaf
- 60% female, 39% male
- 21% <18>45 yrs
- 2.8 major social networking sites used on average
- 13% are on Facebook, 43% are on MySpace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo
Don't ask me how is that possible, read what said Sheryl Sandberg, Facebook’s chief operating officer and look at Connect, the new application launched by Facebook:
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