Personal Media targato Mtv: finalmente Mtv Mobile

L'avevo annunciato tempo fa e finalmente e' realta': Mtv Mobile sara' in vendita dal prossimo 11 Luglio.

Lo speciale Bundle della piu' nota ed apprezzata Tv Musicale del mondo e' powered by Tim e nasce pensato per soddisfare i gusti dei ragazzi tra i 20 ed i 30 anni.

Secondo Campo Dall'Orto, amministratore delegato Mtv South Europe, «Il cellulare sta diventando il personal media dei ragazzi. Basti pensare che il 65% dei giovani dichiara di non potervi rinunciare. Negli ultimi 20 anni i bisogni dei giovani, vale a dire la socializzazione, la voglia di esprimersi e di appartenere a un mondo, come quello di Mtv, o la condivisione di esperienze, non sono cambiati. Sono diversi, invece, i modi e gli strumenti con i quali questi bisogni vengono soddisfatti». Da qui nasce l'incontro tra Mtv «che - sottolinea Campo Dall'Orto - negli anni si è adattata alle evoluzioni delle esigenze del pubblico e delle tecnologie, dimostrando di non essere soltanto una televisione», e il primo operatore di telefonia mobile in Italia. «Nel mondo questo tipo di matrimonio non era stato ancora sperimentato - dice - Inoltre, sta crescendo sempre più la consapevolezza nell'utilizzo degli strumenti tecnologici e la banda disponibile consentirà l'accesso a maggiori servizi».

Questo lo speciale Pack disponibile nei negozi Tim e nelle grandi catene commerciali dedicate alla musica e ai giovani.

La confezione contiene una sim card da 256 KB di memoria, già predisposta con un piano tariffario per telefonare e inviare sms verso tutti gli operatori a prezzi vantaggiosi, e un cellulare disegnato in esclusiva per Mtv Mobile. Due, al momento, i modelli disponibili: il Nokia 5320 Express Music a 199 euro e il Sony Ericsson W760 Walkman a 299 euro. Entrambi possono raggiungere i 4 GB di memoria. Sono diverse le offerte disponibili, da quella per chi cambia gestore a quella per chi usa il telefonino all'estero.

Si potrà chattare con Windows Live Messenger, scaricare e gestire i file musicali in formato digitale in modo semplice, accedere a contenuti speciali di Mtv, come video, suonerie, musica, screensaver per personalizzare il proprio telefonino, visualizzare on demand clip da circa 2 minuti tratte dalle trasmissioni più amate di Mtv, e visualizzare eventi live in programma, alcuni dei quali in esclusiva per i membri della community. Sono, inoltre, contenuti i costi della navigazione internet.

Presto un impattante campagna multipiattaforma coinvolgera' i principali media tra cui ovviamente internet, mobile, Tv e naturalmente, come e' buona tradizione per Mtv, il territorio, ambiente naturale dei giovani ma, a differenza di quanto si potrebbe immaginare, testimonial del prodotto non è un volto noto del cinema o della televisione, ma un orsacchiotto di peluche di nome Fredo, pensato come un ventenne un po' cinico, con vizi e passioni, soprattutto per donne e musica

A proposito di buona musica ed eventi Mtv in occasione del lancio di Mtv Mobile sono in programma alcuni appuntamenti con la musica dal vivo sia nella capitale (party esclusivo il 10 luglio) che a Milano (concerto il 15 luglio in via Vittor Pisani, con Rihanna, Fabri Fibra e Irene Grandi). Non mancate!

Rank your best friends

Yes, it looks strange but thanks FriendRank you can rank your friends. The company scans data about your activities on Facebook and other social networks, infers who your best friends are, and ranks them. Then the company exploits that ranking to serve you relevant ads.

Social banner would ask which of your close Facebook friends, among a short list, you’d like to invite to see the movie. Or a social banner might inform you that a friend Jim just ranked Iron Man with three stars, and it might ask to “click here to buy tickets at Fandango.”

See image below, which shows the example of an ad, with friends on the top right.

SocialMedia finds out information about your friendships by watching who you play games with on Facebook or MySpace, or who you otherwise communicate with using other applications on those networks. SocialMedia is in a good position to get this data because it serves ads on hundreds of applications, which in turn can access certain profile data of the people viewing the pages.

Till now, Facebook has used its own news feed to display advertising to users and is said to be working internally on using your friendship network to serve ads, but it hasn’t offered any feature with an explicit friend ranking like this. Myspace, in turn, offers what it calls hypertargeted ads, but it doesn’t go as far as tracking your friendships.

Extract from Matt Marshall's Blog

Microsoft's next advertising frontier is the biggest: television.

Microsoft's next advertising frontier is the biggest: television.

On Tuesday Microsoft announced the acquisition of Navic Networks, a company that makes technologies for presenting targeted, interactive ads on digital cable. That's for sure the Microsoft's first big step into a traditionally offline medium.

Throught Navic, Microsoft has now access to technology that allows enhanced commercials designed to be engaging and interactive, along with more efficient placement of targeted ads. Indeed Navic doesn't focus on the standard, one-way TV ads that viewers are increasingly avoiding with their remote controls or digital video recorders because they want allow advertisers to place television commercials in "near real time". Using viewership data gathered from digital set-top boxes, as well as additional demographic information, Navic can craft a more finely tuned picture of what and when people are watching, then serve relevant commercials.

Targeted, interactive TV commercials could ease some of the pain broadcasters are feeling as consumers spend more time online, and as advertisers shift their spending to digital media that can accurately track and tune their audiences. I'm sure that aQuantive — the digital-ad company Microsoft bought in 2007 — has been working on advertising for video-on-demand...to become Microsoft ready to run this new kind of business.

Navic will become part of Microsoft's Advertiser and Publisher Solutions Group. With this acquisition, Microsoft is following its biggest advertising rival into television advertising. Google launched Google TV Ads in April. That program helps advertisers create commercials and design campaigns to run on more than 90 channels nationally. It follows Google's auction-based model, in which advertisers bid the maximum they're willing to pay to reach a certain audience.

For sure this is a new interesting step of merge between Tv and Web.

This funny video will keep your attention till the end

Example of successfull ads by LG Electronics. What's the recipe? probably the oldest one: an interesting man that acts as a sort of voieur, a beautiful woman in lingerie, a bed and your curiousity to know till where the man will play... i'm sure it will keep your attention probably until the end.

Ads for Aliens - Doritos ads

A homemade commercial for Doritos created by two 25-year-olds for the princely sum of £6.50 will make history as perhaps the cheapest TV ad ever when it airs during TV's Euro 2008 coverage of the Czech Republic v Turkey on Sunday night.

The 30-second ad was made by Matt Bowron and John Addis. Their concept won out over more than 900 entries in a competition to find a "consumer-generated" TV ad run by Doritos called "You make it, we play it". Matt and John won 40.000 USD.

Mtv, the company i work for, ran a similar contest in Italy for Fonzies, a famous chips brand. We asked to users to draw a new pack and we received more than thousand work. Some of them seem to be made by professionals. Fonzies enjoyed so much this results that decided to show them during a special meeting held in Turin last month. In the past, we also ran several contests in which we asked to our users to produce a commercial for a company and some of them was so good that won the contest and has been transmitted on Tv.

Anyway, back to Doritos Commercial, even if i like contents generated by user, i'm not convinced that this is the right one to go on air during a such important Tv event like Euro 2008 but has been really ingenous promote it's transmission to the space to obtain a better media coverage.

MySpace Might Have Friends, but It Wants Ad Money

Read on "The NY Times" Media&Advertising:

When the News Corporation added MySpace to its portfolio nearly three years ago, it expected that if its base of 16 million users kept growing — and each user kept adding friends, sharing photos and swapping flirty messages — the advertising dollars would roll in.

The social networking site has grown — to 118 million worldwide users — and the flirtations have not stopped. But the cash is not coming in as quickly as the company had hoped.

In the fiscal year that ends in two weeks, the News Corporation unit that encompasses MySpace will miss its $1 billion revenue target. When the News Corporation announced the projected shortfall in April, several analysts downgraded the company, sending shares down 5 percent.

Read the rest of this interesting article here

Don't worry if you like smoking cigarettes

I know that "smokers" think that "not smokers" are just xxxxxxxx.. but if you think that there're no reason to stop smoking, these videos will not disturb you.... 

those ads have been produced from Ligaris for a "stop smoking" social campaign.

You can watch further ads on Nicomarket's website.

Remember, it's a joke, Nicomarket's products are not really avalaible :)

NON PREOCCUPARTI SE TI PIACE FUMARE SIGARETTE:

Ok, molti potranno pensare che chi non fuma e rompe le scatole a chi fuma sia solo un rompiscatole... ok, ci sta, ma in tal caso questi simpatici spot non desteranno in voi alcun pensiero, vero?!

Spot creati da Ligaris, agenzia francese, per una campagna contro il fumo.

Sul sito NicoMarket sono disponibili altri video e altri "prodotti"...ma non cercateli in Farmacia, non sono davvero in vendita :)

For man:


For Woman:

Funny Ads: Condoms do it Better

I was surfing the web searching for examples of funny ads to use into a Mtv sales meeting when i've found those commercials. 

watch them and tell me if you agree with me if i say that:

• are really funny
• let a positive mark in your mind because gave you a positive experience through a funny moment
• look forward in terms of viral communication

Honestly i think that it's really curious that i've found 2 commercials and both are for condoms..

Question: don't you think that probably condom industry, that tipically have an hard job to do to communicate avoiding risk of vulgarity etc., are really forward in terms of communication strategies?

What's a Social Network?

Here another incredible work by Common Craft. Plain English to explain what are social networks, using an example based on "ice cream business". Don't miss it.

What if your company would pay you to quit the job?

The story in this post deserves your attention. I'm sure it will surprise you. All is born from a post of Bill Taylor, Game Changer Blog Harvard University, about Zappos a company that sells shoes, who seems pay new employees to quit the job at the end of the first week of training. Why? here the Bill Taylor's article. Take the time to read it (or watch the video interview here) to understand what's ingenious is behind this crazy story. 

I spend a lot of time visiting with companies and figuring out what ideas they represent and what lessons we can learn from them. I usually leave these visits underwhelmed. There are plenty of companies with a hot product, a hip style, or a fast-rising stock price that are, essentially, one-trick ponies—they deliver great short-term results, but they don’t stand for anything big or important for the long term.

Every so often, though, I spend time with a company that is so original in its strategy, so determined in its execution, and so transparent in its thinking, that it makes my head spin. Zappos is one of those companies. Two weeks ago, I paid a visit to Zappos headquarters in Henderson, Nevada, just outside Las Vegas, and spent time with CEO Tony Hsieh and his colleagues. I could write a whole series of posts (and just might) about what I learned from this incredible operation. But I want to focus this post on one small practice that offers big lessons for leaders who are serious about changing the game in their field—and filling their organization with people who are just as committed as they are.

First, some background. As most of you know, Zappos sells shoes—lots of them—over the Internet. The company expects to generate sales of more than $1 billion this year, up from just $70 million five years ago. Part of the reason for Zappos’s meteoric success is that it got the economics and operations right. It offers customers a huge selection—four million pairs of shoes (and other items, such as handbags and apparel) in a warehouse in Kentucky next to a UPS hub. (If Imelda Marcos visited that warehouse she'd likely have a coronary on the spot.) It also offers free delivery and free returns—if you don’t like the shoes, you box them up and send them back to Zappos for no charge.

So the value proposition is a winner. But it’s the emotional connection that seals the deal. This company is fanatical about great service—not just satisfying customers, but amazing them. The company promises free, four-day delivery. That’s pretty good. But most of the time it delivers next-day service, a surprise that leaves a lasting impression on customers: “You said four days, but I got them the next morning.”

Zappos has also mastered the art of telephone service—a black hole for most Internet retailers. Zappos publishes its 1-800 number on every single page of the site—and its smart and entertaining call-center employees are free to do whatever it takes to make you happy. There are no scripts, no time limits on calls, no robotic behavior, and plenty of legendary stories about Zappos and its customers.

This is a company that’s bursting with personality, to the point where a huge number of its 1,600 employees are power users of Twitter so that their friends, colleagues, and customers know what they’re up to at any moment in time. But here’s what’s really interesting. It’s a hard job, answering phones and talking to customers for hours at a time. So when Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers. People get paid their full salary during this period.

After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit!

Why? Because if you’re willing to take the company up on the offer, you obviously don’t have the sense of commitment they are looking for. It’s hard to describe the level of energy in the Zappos culture—which means, by definition, it’s not for everybody. Zappos wants to learn if there’s a bad fit between what makes the organization tick and what makes individual employees tick—and it’s willing to pay to learn sooner rather than later. (About ten percent of new call-center employees take the money and run.)

Indeed, CEO Tony Hsieh and his colleagues keep raising the size of the quit-now bonus. It started at $100, went to $500, and may well go higher than $1,000 as the company gets bigger (and it becomes even more difficult to maintain the all-important culture and obsession with customers.)

It’s a small practice with big implications: Companies don’t engage emotionally with their customers—people do. If you want to create a memorable company, you have to fill your company with memorable people. How are you making sure that you’re filling your organization with the right people? And how much are you willing to pay to find out?