A homemade commercial for Doritos created by two 25-year-olds for the princely sum of £6.50 will make history as perhaps the cheapest TV ad ever when it airs during TV's Euro 2008 coverage of the Czech Republic v Turkey on Sunday night.
The 30-second ad was made by Matt Bowron and John Addis. Their concept won out over more than 900 entries in a competition to find a "consumer-generated" TV ad run by Doritos called "You make it, we play it". Matt and John won 40.000 USD.
Mtv, the company i work for, ran a similar contest in Italy for Fonzies, a famous chips brand. We asked to users to draw a new pack and we received more than thousand work. Some of them seem to be made by professionals. Fonzies enjoyed so much this results that decided to show them during a special meeting held in Turin last month. In the past, we also ran several contests in which we asked to our users to produce a commercial for a company and some of them was so good that won the contest and has been transmitted on Tv.
Anyway, back to Doritos Commercial, even if i like contents generated by user, i'm not convinced that this is the right one to go on air during a such important Tv event like Euro 2008 but has been really ingenous promote it's transmission to the space to obtain a better media coverage.
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