The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing their social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories.
Where is Google?
Vitrue also noted that some well-known technology brands - such as Google, Yahoo and Facebook - were omitted from the list because they serve as the backbone of social networks themselves. While many of these companies are top brands in their own right, Vitrue said its list measures companies that are using social technology, rather than those who are the technology.
Source: MC Marketing Charts
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